What the Top Designers Told Us at the Pune Design Show 2025
Architect-Led Design: Studio Infinity’s Vision for the Grava Experience
July 4, 2025
PDS 2025 Event
Design meets emotion when architects lead with purpose. At the Pune Design Show 2025, Studio Infinity brought an unforgettable vision to life. A space where Indian Natural Stones weren’t just displayed but experienced. Grava’s first-ever exhibition stall wasn’t just a booth; it was a crafted architectural statement, celebrating materiality, mystery and modern Indian design thinking.
Spanning a compact 13×26 feet, the stall was designed not just to showcase stone, but to redefine how people perceive stone in contemporary spaces. The idea wasn’t to overload visitors with material samples. Instead, less was more with an emphasis on creating curiosity, drawing people inward and letting design narrate the story.
The inspiration? A continuation of the same design language being developed for the Grava Experience Centre – minimalist, bold and emotionally engaging. The team debated whether the focus should be on the material or its modern applications. They agreed: the stall should be a “baby version” of the main centre carrying its soul, its energy and its artistic integrity. This exhibit was Grava’s debut and it had to leave a mark.
Rather than opting for the typical open-display approach, Studio Infinity embraced an element of drama and surprise. The layout took cues from cave-like passages, allowing visitors to walk into narrow, red-toned corridors reminiscent of Indian sandstone before being immersed in a black or grey interior, showcasing stone as an art form. This idea of “kuch dikhao, kuch chupao” (show some, hide some) created intrigue and elevated the experience.
Key to the design was its bold facade, a solid red face with nothing but “Experience Grava” inscribed on it. No product visuals, no distractions. It demanded attention through architectural confidence alone. Inside, display panels and textures came alive through stunning stone finishes, curated not just for utility but for emotional resonance.
Perhaps the most powerful aspect was the introduction of an iconic central art piece, blending mythology, craftsmanship, and modern aesthetics. Crafted using a mix of hand-beaten Tacha work and CNC precision techniques, this piece wasn’t just design, it was Indian heritage reborn through technology. It represented Grava’s vision: rooted in tradition, shaped for tomorrow.
In the Grava stall, “patakas” were reimagined using small A5-sized stone veneers that were hung from the ceiling creating a canopy-like effect. This became Grava’s symbolic celebration of stone, turning traditional festivity into a contemporary design element, showing the diversity of textures and finishes in Indian stone.
Studio Infinity’s approach proves that when architects lead, material becomes medium, design becomes dialogue, and brands like Grava become storytellers. This collaboration wasn’t just about stone it was about vision, value and voice. The Grava stall at the Pune Design Show 2025 was more than a showcase; it was a sensory journey, led by design thinking and artistic conviction.
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